A For Marketing!

In a world where owning a car seemed like an unattainable luxury to the common man, Henry Ford shook the auto industry in 1908 with his game-changing assembly line technology that made cars affordable to the millions of ordinary people. Fast forward to the 21 st century, it won’t be astonishing to draw parallels of that with the equally revolutionary impact that social media has had on product launches, enabling companies to reach millions of people at a fraction of earlier costs. In their article ‘Demystifying social media’ , Divol et al. (2012) discuss how companies can use social media to lead changes in consumer behaviour at different stages of consumer decision making. Product launches through social media can be influential when customers are at the 'Evaluation' stage . They hasten their movement to the next stage which is buying the product (Figure 1), ensuring greater sales and profitability .                    ...