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Social Media & PR - The New Power Couple In Town

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Do you remember what it felt like to stand in long queues just to pay your electricity bills? How we had to slog in harsh weather to complete admission formalities at universities? Today’s generation might find such instances befuddling and why shouldn’t they? The virtual world of the  Internet has been displacing our physical spaces for a long time now. It has even made iconic products such as the Sony Walkman historical artifacts as music has gone online too! It is therefore not surprising to know that in their article ‘Social media for public relations’, Allagui & Breslow (2016) prophesize the eventual displacement of PR events by social media PR campaigns . In social media, PR has finally found its new life partner. According to them, the success of social media PR campaigns can be attributed to their powerfully immersive and emotive storytelling and their ability to prompt offline engagement besides other factors such as shareability of content and adaptability to m...
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Social Media: The Ultimate Trump Card For Successful Product Launches

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In a world where owning a car seemed like an unattainable luxury to the common man, Henry Ford shook the auto industry in 1908 with his game-changing assembly line technology that made cars affordable to the millions of ordinary people. Fast forward to the 21 st century, it won’t be astonishing to draw parallels of that with the equally revolutionary impact that social media has had on product launches, enabling companies to reach millions of people at a fraction of earlier costs. In their article ‘Demystifying social media’ , Divol et al. (2012) discuss how companies can use social media to lead changes in consumer behaviour at different stages of consumer decision making. Product launches through social media can be influential when customers are at the 'Evaluation' stage . They hasten their movement to the next stage which is buying the product (Figure 1), ensuring greater sales and profitability .                    ...
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